In an industry where the results speak for themselves, our singular focus for over thirty-seven years has been to increase our partners' sales by giving their staff the keys they need to succeed.

Sales Training

Expert and results-driven guidance on ways to increase your profits through improved sales effectiveness.

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Secret Shop Surveys

A complete evaluation of your sales team’s performance after training.  Includes call transcripts, detailed grading and written coaching consultations.

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Leadership Consulting

Custom coaching in key performance areas for executive sales teams.

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Over 250 years of combined training experience

Like you, we are proud of our people. Our team is made up of certified sales trainers and former National/Regional Directors of Sales and award-winning hotel sales executives. Unlike other consulting firms, we don’t subcontract our work to telemarketers with a script or trainers with no frame of reference for hospitality sales. You’re always assured of working with experienced hoteliers and sales trainers who know what to say, what to listen for and what coaching recommendations to make that will ensure your salespeople garner optimal results for sustainable growth.


Kate (1)

"We believe that hospitality is the genuine care and concern that we demonstrate to our clients, our customers and our colleagues. It's our passion for genuine hospitality that inspires and motives everything we teach at Hospitality Marketing Solutions.  Strong relationships and strong sales come from collaboration. We're excited to start a dialogue, learn about you, and grow your business together."

Kate Foster, President.

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Popular Courses

E-Selling Skills

Develop the tools critical to engaging today’s clients in the fast-paced world of digital inquiries. Understand the mindset of your digital customer, learn why you’re being ‘ghosted’ and the reality of booking clients you’ve never even met.

Win ~ Win Closings Negotiations

An advanced hospitality sales training which empowers the salesperson with tools and skills to understand and minimize customer concerns, establish value for your product and services and justify prices and terms. 

Convert Sales Inquiries

Using the research base of tens of thousands of actual hotel sales shops on virtually every hotel brand and type, this unique program is designed to help improve hotel managers’ inquiry call management skills.

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female owned & operated
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